Permanent contract
Marketing & Communication
MADRID, ES, 28010 MILANO (MI), IT, CAP 20129
Hybrid
Hybrid
Field Marketing and Communication Leader M/F/X
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Your main responsibilities :
- Drive customer acquisition and retention by creating and executing customer-centric marketing plans (40%)Â
- Identify market trends, competitive intelligence, and customer insights to inform marketing strategies.
- Share insights with the Global Go-to-Market teams to enhance the global marketing strategy and campaign planning, thereby improving regional relevance
- Create complementary local marketing plans based on global marketing strategy and planning frameworks
- Execute global and local plans by running 360 marketing campaigns using owned, paid, and earned media as well as events and emailing, to drive e-commerce conversions and build marketing and sales pipeline through demand generation
- Ensure the campaigns are deployed on time and have high standard of execution
- Develop local communication plan supporting the group communication strategy and supporting the local marketing plans (PR, Social Media)
- Plan and manage marketing budgets while closely monitoring ROI to ensure effective allocation and performance
- Foster the culture of #OneTeam by effectively collaborating and sharing with corporate teams and with the Sales team
- Increase performance via monitoring and analysis (30%)
- Ensure all marketing campaigns and activities are aligned with the OKRs framework. Track performance against these objectives and key results, including business targets
- Conduct regular analysis and reporting on all activities against OKRs & targets, including the identification of trends and insights
- Make data-driven decisions based on insights and take prompt actions to enhance performance
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Your future impact
Â
In 6 months
Â
- Startegy & org defined and started execution with first results
And in 1 year
Â
- Â Increaseddigital growth & Increased custiomer acquisition
.
Skills required :
Â
- Collaboration with corporate and cluster teams (15%)
- Facilitate regular meetings and updates between group and cluster teams to ensure alignment and shared goals
- Collaborate closely with the Sales Director and Cluster Leader to optimize demand generation campaigns, focusing on pipeline creation and performance monitoring
- Provide continuous feedback to the corporate teams to ensure alignment and to enhance regional relevance
Â
1. Meeting within 2 to 4 weeks with our hiring officer:Â
Belén
2. Interview with the manager:Â
John
Field Marketing and Communication Leader M/F/X
Â
Â
Your main responsibilities :
- Drive customer acquisition and retention by creating and executing customer-centric marketing plans (40%)Â
- Identify market trends, competitive intelligence, and customer insights to inform marketing strategies.
- Share insights with the Global Go-to-Market teams to enhance the global marketing strategy and campaign planning, thereby improving regional relevance
- Create complementary local marketing plans based on global marketing strategy and planning frameworks
- Execute global and local plans by running 360 marketing campaigns using owned, paid, and earned media as well as events and emailing, to drive e-commerce conversions and build marketing and sales pipeline through demand generation
- Ensure the campaigns are deployed on time and have high standard of execution
- Develop local communication plan supporting the group communication strategy and supporting the local marketing plans (PR, Social Media)
- Plan and manage marketing budgets while closely monitoring ROI to ensure effective allocation and performance
- Foster the culture of #OneTeam by effectively collaborating and sharing with corporate teams and with the Sales team
- Increase performance via monitoring and analysis (30%)
- Ensure all marketing campaigns and activities are aligned with the OKRs framework. Track performance against these objectives and key results, including business targets
- Conduct regular analysis and reporting on all activities against OKRs & targets, including the identification of trends and insights
- Make data-driven decisions based on insights and take prompt actions to enhance performance
Â
Your future impact
Â
In 6 months
Â
- Startegy & org defined and started execution with first results
And in 1 year
Â
- Â Increaseddigital growth & Increased custiomer acquisition
.
Skills required :
Â
- Collaboration with corporate and cluster teams (15%)
- Facilitate regular meetings and updates between group and cluster teams to ensure alignment and shared goals
- Collaborate closely with the Sales Director and Cluster Leader to optimize demand generation campaigns, focusing on pipeline creation and performance monitoring
- Provide continuous feedback to the corporate teams to ensure alignment and to enhance regional relevance
Â